Technology retailer Currys has expanded its trial of the “WelcoMe” accessibility tool to 20 stores in London with the aim of enhancing the shopping experience for customers with disabilities.
Retail Insight Network reported that the initiative, which has already seen success in the Birmingham region, allows customers to register their specific needs before visiting a store. Currys staff can then prepare accordingly and offer a more personalised service.
The website said the app enables customers with disabilities to detail their requirements and provide an estimated arrival time. Stores are then notified, allowing them to make necessary accommodations.
The tool also provides retailers with valuable insights into disability awareness and Retail Insight Network said Bottom of Form
Currys and its partners, including leading charities, have developed best practices for interacting with customers with various disabilities such as guide dog owners.
Sameena Panwala, general manager of Currys Oxford Street in London, said: “We really do mean it when we say We Help Everyone Enjoy Amazing Technology, and our partnership with WelcoMe plays perfectly into our ambition. I’m alreadyseeing the benefits of the tool be brought to life.
“Just the other day a customer shared the most amazing feedback about their experience in our store – outlining how they received a fantastic service and my team made their experience so much smoother than usual.”
Gavin Neate, founder of WelcoMe, added: “When we see knowledgeable, confident staff members interact with their disabled customers and hear positive feedback from both, it gives us the most amazing feeling that our Tech 4 Good solution could change the world – and we’re proud that Currys are joining us on this journey.”
