London North Eastern Railway (LNER) is trialling the full integration of British Sign Language (BSL) across its departure screens at Doncaster Railway Station.
In what ITVX reported as a UK rail industry first, the screens display videos alongside the latest customer information, translating updates into sign language, with the integrated messaging providing true parity of information.
The channel reported that teams from across LNER are working with Doncaster Deaf Trust and Communication Specialist College Doncaster on the project, which will see the messaging trialled this month with a view to expanding the initiative across the network.
The videos are being displayed across several information screens, communicating the departure time of services, the train operator, destination, calling points and platform number. Any changes to departure times or platforms are also signed, along with updates in the event of delays or cancellations.
Mark Moaby, Acting Chief Digital and Innovation Officer at LNER, told ITVX: “Our customers are at the heart of everything we do. We are committed to making travel more accessible so everyone can enjoy the best possible experience when travelling with us. We’re delighted to be trialling this innovative technology. The live test at Doncaster is the culmination of the drive and combined vision that D/deaf customers should be able to access information about train services in the same place as hearing customers.”
Natalie Pollard, BSL Manager at Doncaster Deaf Trust, said; “We were really pleased to be invited by LNER to work with them on the new screens. It is so important for our D/deaf community to be kept up to date with the latest travel information as people make their journeys and the new displays will make a difference.”
